Because selfishness spreads like a contagious yawn, the real hypocrisy of the Home ads is that if everyone embraced Zuckerberg’s ideology, only one type of social connection would remain: fleeting entertainment buddies. The very second we become boring, the moment we make communication anything more than a self-satisfying convenience, we’d be abandoned by fair-weather friends.

Facebook Home Propaganda Makes Selfishness Contagious